Jianke.com was introduced into the mall, Taobao went to the "Medical Museum", Jingdong joined hands with Jiuzhoutong, and jitongbao joined hands with Xinyi Medical More and more enterprises begin to enter into online medicine, and the development of Chinese medicine e-commerce is being widely concerned. Recently, happy people online pharmacy announced that it will raise US $10 million overseas in mid December, which may lead to a larger financing scale in the pharmaceutical B2C field. According to Shi Wenlu, general manager of Kaixin people's Congress pharmacy, Kaixin online pharmacy has an average of 1000 orders per day. In the future, when it reaches 3000 orders per day, it will build its own logistics team, which will start with the front wheel financing plan, and it is also negotiating with Taobao and other e-commerce companies. In fact, more and more drug agents have realized the importance of e-commerce on the Internet, and have stepped into the field of e-commerce.

Financing changes the pattern

The reporter learned that since 2009, the State Food and drug administration has been testing online pharmacies. After a series of certification on the operation mode, quality control system, online sales process, payment and distribution of major drug chain enterprises in China, only a few pharmaceutical e-commerce companies have obtained the qualification certificate of Internet drug trade service, and few have heard about financing.

For the chain drugstores at this stage, whoever gets the funds first may change the pattern preferentially. Ni Zhengdong, CEO of Qingke group, said that at present, many institutions invest in the field of pharmaceutical retail, and some direct consumer oriented e-websites and e-commerce will become the hot spot of pharmaceutical retail.

Qualification and distribution weakness

As a large B2C platform in China, Taobao Shangma pharmaceutical has always been regarded as a milestone in the e-commerce of medicine, but it has won the qualification examination of "gamaso". Within one month after opening the store, it was ordered to rectify due to illegal drug sales. It is reported that online purchase of drugs must be supported by physical enterprises, equipped with professional warehouses, logistics and sales personnel. As drug e-commerce is relatively strict in qualification approval and supervision, there are only 47 units that have obtained the qualification certificate of Internet drug trading service organization and can sell drugs to individuals on the Internet. In order to enter e-commerce, it is necessary to prepare audit related content and materials.

In addition to qualification, another big problem of online shopping is logistics. For a long time, drug distribution enterprises have a set of strict GSP certification standards, drug separation, tablet, plaster, in the process of drug storage and transportation, there are strict requirements on temperature and humidity and other environmental indicators. Due to the higher requirements for logistics in the pharmaceutical industry, it is very difficult to deliver drugs to users quickly and safely. Moreover, general logistics enterprises cannot be entrusted. They must be specialized logistics enterprises with certain qualification certification.

Value mining is a long way to go

At the same time of B2C, the recognition of consumers has become a big competition. Another big problem of online drug sales is trust, that is, the integrity of drug sales platform. Many consumers may not know how to take the medicine when they buy it online, and agents may not know which market is big, which price is cheap, which brand and quality are qualified when they select brands and products. This is a big test for the platform to build its own brand and enhance the credibility of users. "As a new consumption platform, online drugstores have a good prospect, but it is difficult to estimate how long it will take for them to mature." Hu Qing said.

Perhaps it is based on the psychology of cautious medical e-commerce, the reporter found that the 91 enterprises that have passed the examination and approval of Internet drug transaction qualification are all pharmaceutical companies, most of which have not carried out medical e-commerce. "Retail is mainly driven by user demand. From user demand up, e-commerce mode may be general purchase and sale mode, or it may integrate call center, DM, newspaper, TV shopping, store, or service extension. We must get rid of the concept of pure e-commerce, but carry out multi value point extension around the needs of users. " Lu ZHENWANG believes that the value of e-commerce can be combined with the retail format and needs to be further explored.

Bamboo pharmaceutical

Bamboo pharmaceutical positioning is a modern high-end pharmaceutical enterprise integrated with APIs. The finished drugs are mainly sold to the domestic market, aiming to become the largest supplier of national "4 + 7" volume procurement; in addition to ensuring the company's preparation production needs, most of the APIs are exported to the high-end markets in Europe and America, and the products reach the operation and production of the whole industrial chain. At present, our plant construction firmly follows the principle of "pay attention to progress, ensure safety, high quality and control cost", carries forward the enterprise spirit of "bamboo rooted, solid foundation", and advances our project construction efficiently, rapidly and orderly according to the progress.

Bamboo pharmaceutical now has a superior product variety, mature process technology, and a management team that has been engaged in drug production and sales in famous high-quality pharmaceutical enterprises for nearly 20 years. The company welcomes talents with entrepreneurship, ambition and ambition to join our team to work together to create brilliance.